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Advertisers pay up to $8 million for a 30-second Super Bowl spot

American brands return to custom, celebrity and cheer

OpenAI and Perplexity take advantage of the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is reviving its renowned workhorse Clydesdales for a Super Bowl advertisement that the developing business states celebrates the "grit and decision" of the American spirit.

The Budweiser business marks a go back to tradition, galgbtqhistoryproject.org after a devastating social networks promo for its Bud Light brand in 2023 including transgender influencer, Dylan Mulvaney, stimulated require a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and author of a book about Super Bowl advertisements. "Everybody loves the Clydesdales."

The go back to safe, familiar and classic ground represents a trend amongst some marketers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, celeb and warm references to America ´ s heartland, reflective of the cultural zeitgeist.

For addsub.wiki the first time, OpenAI and Perplexity will seek to profit from the greatest televised event of the year, bringing synthetic intelligence into the homes of millions of Americans.

"We ´ re all in this great, happy place, and desire to be entertained," said Gartner analyst Greene. "So, to place your brand name because moment of fandom ... you need to provide imaginative that is resonant with that audience."

Super Bowl advertisers are flashing serious star power, with an approximated two-thirds of the commercials featuring stars.

Meg Ryan and Billy Crystal reenact their famous deli scene from the 1989 romantic funny "When Harry Met Sally," in a commercial for Hellmann ´ s mayonnaise that likewise consists of a quick appearance from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, sciencewiki.science Matt Damon, Post Malone, Vin Diesel and Kermit the Frog also appear in the 30-second areas.

OpenAI, the company behind ChatGPT, is anticipated to air its first commercial during the Super Bowl, bringing the race for synthetic intelligence supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that uses a $1 million prize for asking concerns during the video game.

Greene said AI business are seizing on the Super Bowl ´ s reach to resolve customer anxiety about the fast-evolving technology.

"All of the ads I've seen-- and I can't wait to see all of the innovative-- it's more about making people see how they can be more efficient, and how their lives could be much better," said Greene. "I do not understand if that's going to eliminate the worry, because, as individuals discover more about the capabilities, we're seeing in the information, that they get less certain."

This year ´ s game will have less vehicle commercials than in previous years. Stellantis is the only automaker to reveal a Super Bowl ad, in which star Glen Powell delivers a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and treats return. They will share screen time with beginner venture capital-backed Liquid Death, sitiosecuador.com the canned water brand scientific-programs.science name that purchased its first Big Game advertisement to promote its Killer Cola and Cherry Obituary.

So far, the most popular Super Bowl ad is the winner of Doritos ´ "Crash the Super Bowl" contest, illustrating an alien abduction.

"It ´ s off the scale on funny, on interest," said Sean Muller, creator and president of TV marketing measurement firm iSpot.TV. "People enjoy the ad." (Reporting by Dawn Chmielewski in Los Angeles; editing by Ken Li and utahsyardsale.com Diane Craft)